This post updates my 06/13/10 post captioned SOCIAL MEDIA: IGNORE AT YOUR OWN PERIL. Tonight I went to hear a presentation titled “Unleash the Power of LinkedIn” given by Larry Kaufman, a managing director of practice development at Blackman Kallick, an accounting firm in Chicago. For me the takeaways from his talk were:
- Most of the 65 million members of LinkedIn are not paying members; if you are in the executive recruitment industry or an employer looking for executive or professional talent, then it makes sense to pay for an upgrade to enhance your searches.
- In your profile, you should be repetitive in the tag words you use to describe your areas of expertise or skills so that you will more likely turn up in a search on LinkedIn.
- Put your name in capital letters so that you will stand out more.
- All Fortune 500 C-suite executives use LinkedIn.
- You have to decide at the outset whether you will be an open networker (i.e., come one come all) or a selective networker (e.g., only fellow CFOs may connect).
- Use your LinkedIn common connections to warm up a cold call – e.g., mention mutual contact, same college, similar backgrounds, etc.